Marketing and social media specialist

Overall purpose of the role

We are looking for a Marketing & Social Media Specialist to be responsible for creating and administering content on all social media platforms, such as Facebook, Instagram, and Twitter, to build an audience and ensure customer engagement. The Specialist may also monitor site metrics, respond to reader comments, and oversee creative design.

Responsibilities and duties

Specific responsibilities will include, but not be limited to, the following

• Handle the official company page on social media platforms like Facebook, Instagram, LinkedIn, and Twitter to generate leads and entice the target audience.
• Write creative and distinctive content to publish in all platforms
• Work with content creators, graphic designers, and other professionals to plan a successful social media strategy.
• Analyze the impact of different online campaigns on the target customer for in-depth evaluation.
• Understand visitor activities and plan upcoming social media campaigns to improve existing results
• Stay up to date with the latest social media best practices and technologies
• Proven working experience in social media marketing or as a Digital Media Specialist
• Excellent consulting, writing, editing (photo / video / text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge.
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail and customer oriented with good multitasking and organisational ability
• Proficient in analyzing Key Performance Indicators that define the effectiveness of social media campaigns.
• Proficient in collaborating with relevant professionals to develop successful social media campaigns.
• Understanding of SEO and web traffic metrics.
• Proficient in creating original content as per the requirement of the company and target audience.
• Excellent grasp of conventional and modern communication channels for conveying the desired message effectively.
• Positive attitude, detail and customer oriented with good multitasking and organizational ability.
• Excellent command of the English language.
• Bachelor's degree with a major in marketing, communications or a similar field.