Performance Marketing Specialist

Key Responsibilities :

• Plan, execute, and optimize paid advertising campaigns across platforms (Meta, TikTok, Google, Snapchat, etc.)
• Drive app installs, content creator engagement, and transactional user activity
• Monitor campaign performance using metrics like CAC, CPI, CPM, ROAS, CTR, etc.
• Conduct A / B testing on creatives, placements, audiences, and ad copy
• Collaborate with content, design, and data teams to align campaign goals
• Manage media budgets effectively to achieve growth KPIs within cost constraints
• Generate weekly performance reports and actionable insights
• Proven experience with Meta Ads, TikTok Ads, and Google Ads
• Solid knowledge of campaign tracking and analytics tools (Meta Business Manager, Google Analytics, Firebase, etc.)
• Data-driven mindset with ability to analyze and optimize campaigns in real-time
• Strong communication and copywriting skills for ad creatives
• Experience in AI Courses ads