Graphic Designer

Job Description:

Potential HR is hiring on behalf of its client, a Marketing Agency specialized in the Restaurants & F&B sector, for a Graphic Designer to create high-quality visual content across social media, print materials, branding, and visual identity projects.

The role will have a strong focus on social media design, while also contributing to printed materials, branding projects, logo development, and other creative assets required for restaurant and F&B clients.

Key Responsibilities

• Design engaging and visually consistent content for social media platforms, with a primary focus on posts, campaigns, promotions, and digital advertising creatives.
• Develop creative visual concepts that align with clients' brand identities and marketing objectives.
• Create designs for printed materials such as menus, flyers, brochures, packaging elements, promotional materials, and other offline marketing assets.
• Support branding and visual identity projects, including logo design and brand applications.
• Adapt creative concepts and designs across different digital and print formats.
• Work closely with content, social media, and account management teams to translate briefs and campaign ideas into effective visual executions.
• Maintain consistency across all visual materials according to brand guidelines.
• Prepare final artwork and design files for digital publishing and printing.
• Manage multiple design requests and projects while meeting agreed timelines and quality standards.
• Stay updated with current design trends, social media visual trends, and creative approaches relevant to restaurants and F&B brands.
• Support basic video editing or motion content when required, based on experience.

Requirements

• Bachelor's degree in Graphic Design, Applied Arts, Fine Arts, or a related field is preferred.
• 2–3 years of professional experience in Graphic Design.
• Strong portfolio demonstrating solid experience in Social Media Design.
• Strong proficiency in Adobe Illustrator is mandatory.
• Strong proficiency in Adobe Photoshop is mandatory.
• Good experience in print design and preparing files for production.
• Good understanding of branding, visual identity, typography, composition, and color theory.
• Experience in logo design and brand identity development.
• Ability to translate creative briefs into visually strong and practical designs.
• Strong attention to detail and ability to maintain consistency across different brand materials.
• Ability to manage multiple projects and deadlines simultaneously.
• Previous experience within a marketing or advertising agency is preferred.
• Previous experience working with restaurants or F&B brands is a strong plus.
• Basic video editing or motion graphics skills are preferred but not mandatory.

Working Conditions

• Working Days: Saturday to Thursday
• Day Off: Friday
• Working Hours: 10:00 AM – 6:00 PM
• Location: Maadi Ring Road,Cairo
• Working Model: On-Site