Marketing Manager

Ensuring effective, branded marketing communications including the company website, print communication, and advertising.

• Managing media and marketing staff and external PR agencies.
• Analysis of the effectiveness of all marketing efforts.

Developing marketing strategies for advertising new products

Organizing promotional events and coordinating day-of deliveries and staffing

Leading and training teams of Marketing Associates

Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints

Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales

Identifying potential new markets and creating a plan to enter those markets

Partnering with product development and buying teams to estimate product demand

Brainstorming fresh advertising ideas with senior management

• Demonstrable experience in marketing.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools.
• Experience in setting up and optimizing Google AdWords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• BSc / MSc degree in Marketing