Researching and evaluating new product opportunities, demand for potential products, and customer needs and insights.Overall marketing strategy and execution of plans for the existing products.Working with product development teams to manage new product development.Managing launch campaigns for new products.Managing distribution channels for products.Ensuring effective, branded marketing communications including the company website, print communication, and advertising.
- Managing media and marketing staff and external PR agencies.
- Analysis of the effectiveness of all marketing efforts.
Developing marketing strategies for advertising new products
Organizing promotional events and coordinating day-of deliveries and staffing
Leading and training teams of Marketing Associates
Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales
Identifying potential new markets and creating a plan to enter those markets
Partnering with product development and buying teams to estimate product demand
Brainstorming fresh advertising ideas with senior management
- Demonstrable experience in marketing.
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools.
- Experience in setting up and optimizing Google AdWords campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- A sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
- BSc / MSc degree in Marketing