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Marketing Manager

Marketing Manager

Yemeni CafeCairo, EG
19 days ago
Job description
  • Researching and evaluating new product opportunities, demand for potential products, and customer needs and insights.
  • Overall marketing strategy and execution of plans for the existing products.
  • Working with product development teams to manage new product development.
  • Managing launch campaigns for new products.
  • Managing distribution channels for products.
  • Ensuring effective, branded marketing communications including the company website, print communication, and advertising.

    • Managing media and marketing staff and external PR agencies.
    • Analysis of the effectiveness of all marketing efforts.
    • Developing marketing strategies for advertising new products

      Organizing promotional events and coordinating day-of deliveries and staffing

      Leading and training teams of Marketing Associates

      Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints

      Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales

      Identifying potential new markets and creating a plan to enter those markets

      Partnering with product development and buying teams to estimate product demand

      Brainstorming fresh advertising ideas with senior management

    • Demonstrable experience in marketing.
    • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
    • Solid knowledge of website analytics tools.
    • Experience in setting up and optimizing Google AdWords campaigns
    • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
    • A sense of aesthetics and a love for great copy and witty communication
    • Up-to-date with the latest trends and best practices in online marketing and measurement
    • BSc / MSc degree in Marketing
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    Marketing Manager • Cairo, EG