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Media Buyer (Digital Advertising Specialist)
PLANSEECairo, EG22 days ago
Job descriptionBasic knowledge of media buying and digital advertising, with a willingness to learn and grow in the role. Strong analytical skills to interpret campaign data and optimize performance. Proficiency in Meta Business Suite (Facebook Ads Manager), Tiktok , etc. Knowledge of audience targeting, bidding strategies, and ad creatives. Excellent negotiation and communication skills. Ability to work with cross-functional teams, including content creators and designers.
Job Responsibilities :
- Ad Buying & Management : Execute paid advertising campaigns across platforms like Facebook Ads, Tiktok Ads, preferred LinkedIn Ads , etc.Negotiate ad placements and budgets to optimize costs and maximize ROI.
- Campaign Optimization : Continuously monitor ad performance and make real-time adjustments to improve results.Conduct A / B testing on ad creatives, targeting, and placements.
- Budgeting & Reporting : Allocate advertising budgets efficiently across different channels.Prepare reports and insights on campaign performance and key metrics.
- Market Research
Stay updated with industry trends, competitors, and platform algorithm changes.Experiment with new ad formats and emerging platforms.
Key Skills & Qualifications :
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Media Buyer • Cairo, EG