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Media Buyer (Digital Advertising Specialist)

Media Buyer (Digital Advertising Specialist)

PLANSEECairo, EG
19 days ago
Job description

Job Responsibilities :

  • Ad Buying & Management : Execute paid advertising campaigns across platforms like  Facebook Ads, Tiktok Ads, preferred LinkedIn Ads , etc.Negotiate ad placements and budgets to optimize costs and maximize ROI.
  • Campaign Optimization : Continuously monitor ad performance and make real-time adjustments to improve results.Conduct A / B testing on ad creatives, targeting, and placements.
  • Budgeting & Reporting : Allocate advertising budgets efficiently across different channels.Prepare reports and insights on campaign performance and key metrics.
  • Market Research

Stay updated with industry trends, competitors, and platform algorithm changes.Experiment with new ad formats and emerging platforms.

Key Skills & Qualifications :

  • Basic knowledge of media buying and digital advertising, with a willingness to learn and grow in the role.
  • Strong analytical skills to interpret campaign data and optimize performance.
  • Proficiency in  Meta Business Suite (Facebook Ads Manager), Tiktok , etc.
  • Knowledge of audience targeting, bidding strategies, and ad creatives.
  • Excellent negotiation and communication skills.
  • Ability to work with cross-functional teams, including content creators and designers.
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    Media Buyer • Cairo, EG