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Performance Marketing Manager
ECC GroupCairo, EG18 days ago
Job descriptionAnalyse current Performance situation in terms of digital channels used, source countries, creatives used and tools. Suggest new acquisition channels, tools, Performance enhancement automated tools or enhancements if needed. Nurturing current leads Funnel with needed content, emails, or whatever content to increase conversion rate. Fully own all customer touch points whether organic by suggesting or paid activities to ensure smooth lead conversion Funnel. Lead creative team in terms of paid creatives needed whether videos, images or inforgraphics in order to maintain lowest CAC with proper conversion rate. Search and Suggest new opportunities for source markets, language to increase potential students. Analysing current and future data to track future opportunities to decrease CAC and increase conversion rate. A degree in business, marketing or similar proven track of performance Marketing experience. 7 years of experience in Performance Marketing, media buying or paid acquisition. Extensive experience in Gulf countries especially Saudi and UAE. Advanced experience of Meta, tiktok, snapchat and Google ads. Experience with retargeting tools such as Criteo is a plus advanced user of analytics tool especially third party connectors Good to have experience with conversion ads, retention activities and loyalty. Brand awareness ads including engagement and similar doesn't add much to this positio
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Marketing Manager • Cairo, EG