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Performance Marketing Manager

Performance Marketing Manager

ECC GroupCairo, EG
18 days ago
Job description
  • Analyse current Performance situation in terms of digital channels used, source countries, creatives used and tools.
  • Suggest new acquisition channels, tools, Performance enhancement automated tools or enhancements if needed.
  • Nurturing current leads Funnel with needed content, emails, or whatever content to increase conversion rate.
  • Fully own all customer touch points whether organic by suggesting or paid activities to ensure smooth lead conversion Funnel.
  • Lead creative team in terms of paid creatives needed whether videos, images or inforgraphics in order to maintain lowest CAC with proper conversion rate.
  • Search and Suggest new opportunities for source markets, language to increase potential students.
  • Analysing current and future data to track future opportunities to decrease CAC and increase conversion rate.
  • A degree in business, marketing or similar
  • proven track of performance Marketing experience.
  • 7 years of experience in Performance Marketing, media buying or paid acquisition.
  • Extensive experience in Gulf countries especially Saudi and UAE.
  • Advanced experience of Meta, tiktok, snapchat and Google ads.
  • Experience with retargeting tools such as Criteo is a plus
  • advanced user of analytics tool especially third party connectors
  • Good to have experience with conversion ads, retention activities and loyalty.
  • Brand awareness ads including engagement and similar doesn't add much to this positio
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    Marketing Manager • Cairo, EG