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Marketing Manager
AliaCairo, EG20 days ago
Job descriptionProven experience in digital marketing and campaign execution Proficiency with social media management and eCommerce platforms (e.g., Shopify) Strong leadership, communication, and analytical skills Passion for books and the publishing industry Creative mindset with strong storytelling instincts Familiarity with the Gulf region market Social insurance coverage Hybrid work model Flexible working hours Motivating and inclusive team culture
Responsibilities
- Define target audiences and create detailed buyer personas
- Develop compelling brand positioning and messaging
- Lead marketing expansion efforts in the Gulf region with cross-functional support
- Manage, guide, and mentor the marketing team
- Set performance goals and monitor KPIs
- Plan and execute multi-channel marketing campaigns
- Oversee content creation, including ads, social media, and promotional materials
- Manage social media platforms to ensure brand consistency and engagement
- Organize on-ground events like book fairs and author signings
- Conduct market research and adjust marketing strategies based on data insights
Required Qualifications
Preferred Qualifications
Perks & Benefits
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Marketing Manager • Cairo, EG