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Marketing Manager

Marketing Manager

AliaCairo, EG
18 days ago
Job description

Responsibilities

  • Define target audiences and create detailed buyer personas
  • Develop compelling brand positioning and messaging
  • Lead marketing expansion efforts in the Gulf region with cross-functional support
  • Manage, guide, and mentor the marketing team
  • Set performance goals and monitor KPIs
  • Plan and execute multi-channel marketing campaigns
  • Oversee content creation, including ads, social media, and promotional materials
  • Manage social media platforms to ensure brand consistency and engagement
  • Organize on-ground events like book fairs and author signings
  • Conduct market research and adjust marketing strategies based on data insights

Required Qualifications

  • Proven experience in digital marketing and campaign execution
  • Proficiency with social media management and eCommerce platforms (e.g., Shopify)
  • Strong leadership, communication, and analytical skills
  • Passion for books and the publishing industry
  • Preferred Qualifications

  • Creative mindset with strong storytelling instincts
  • Familiarity with the Gulf region market
  • Perks & Benefits

  • Social insurance coverage
  • Hybrid work model
  • Flexible working hours
  • Motivating and inclusive team culture
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    Marketing Manager • Cairo, EG