Social Media Specialist

objectives.

• Create and curate engaging, high-quality content (text, images, videos) tailored to

each platform.

• Schedule and publish posts on platforms such as Instagram, Facebook, LinkedIn.

TikTok, and others.

• Interact with followers by responding to comments, messages, and inquiries promptly.
• Foster community engagement by initiating conversations and participating in

relevant discussions.

• Monitor and address customer feedback and complaints in a professional manner.
• Track, analyze, and report on social media performance metrics (e.g., reach,

engagement, conversions).

• Identify trends and insights to optimize content and campaigns.
• Plan and execute paid social media campaigns, including budget allocation and ad

performance tracking.

• Collaborate with the marketing team to align social media efforts with broader

campaigns and initiatives.

• Stay updated on industry trends, platform updates, and emerging social media tools.
• Implement innovative ideas and strategies to maintain a competitive edge.
• Work closely with design, marketing, and content teams to ensure consistent
• Bachelor’s degree in marketing, Communications, Journalism, or a related field.
• Experience 3 years
• In-depth knowledge of major social media platforms, including content best practices
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Creativity and a passion for storytelling through visual and written content.
• Familiarity with graphic design tools (e.g., Canva, Adobe Photoshop) is a plus