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Marketing Research Specialist

Elabd FoodsGiza, EG

30+ days ago

Job description

Key accountabilities / Main Responsibilities :

Research & Analysis
Conduct qualitative and quantitative research to identify market trends, customer preferences, and emerging opportunities in the confectionery & FMCG.
Analyze competitor strategies, pricing models, and promotional campaigns to provide actionable insights.
Develop and maintain databases of market and consumer information for strategic planning.
Consumer Insights
Design and manage surveys, focus groups, and other tools to collect customer feedback.
Analyze consumer buying behaviors to identify patterns and preferences.
Translate insights into actionable recommendations for marketing campaigns and product development.
Performance Evaluation
Track and analyze the effectiveness of marketing communication strategies, campaigns, and channels.
Provide regular reports and dashboards on key metrics, identifying areas of improvement.
Collaborate with the marketing team to optimize ROI based on data-driven insights.
Collaboration & Support
Partner with cross-functional teams including retail, sales, branding, and product development to align research insights with business goals.
Support the development of communication strategies for product launches, campaigns, and promotional activities.

Technical / Professional Qualifications :

Bachelor’s degree in Marketing, Business, Statistics, or a related field.

3 - 5 years of experience in market research or a similar role, preferably in the FMCG or confectionery industry.

Marketing Specialist • Giza, EG