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Digital Marketing Specialist
Sharm Dreams GroupCairo, EG17 days ago
Job descriptionDevelop, execute, and optimize digital marketing campaigns across channels including Google Ads, social media, SEO / SEM, email, and content marketing. Manage the company’s online presence including website updates, blog content, and landing page optimization. Analyze performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Identify trends and insights to optimize spend and performance. Collaborate with designers and content creators to deliver engaging and effective digital assets. Maintain and update CRM systems, ensuring campaigns are effectively tracked and reported. Monitor and manage the company’s social media accounts and grow engagement. Stay up-to-date with the latest digital marketing trends, tools, and best practices. Bachelor’s degree in Marketing, Communications, Business, or a related field. Proven work experience (3-6 years) in a similar digital marketing role. Hands-on experience with SEO, Google Analytics, Google Ads, Meta Ads Manager, and marketing automation tools (e.g., HubSpot, Mailchimp). Strong knowledge of website analytics tools (e.g., Google Analytics, Hotjar). Excellent communication and copywriting skills. Creative thinker with a passion for digital trends and technologies. Ability to manage multiple projects and deadlines simultaneously.
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Marketing Specialist • Cairo, EG