Skin Cleansing Category & Insight specialist Egypt & Sudan

ABOUT UNILEVER

With billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose : to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

This position combines the best of strategic influence and shopper marketing. you’ll lead the development of category growth strategy and management, shopper marketing activities, define PICOS of category online and offline, utilizing data insights and customer-centric tools to meet critical KPIs (growth, profitability, market share) at the customer and channel level. If you thrive in a high-energy, performance-driven environment, enjoy fostering cross-functional partnerships, and are motivated by delivering results, this role is your platform to make a measurable impact.

JOB PURPOSE

The category growth strategy and shopper marketing specialist will ensure category and channel plans are well defined and adapted to meet customer needs. This involves accountability to ensure platform / category verticals objectives are delivered via channel & customer growth strategies & supported by holistic trade investment. You will ensure our category growth strategy is reflected in all customer and market plans, directly impacting the shopper experience – working closely with platform marketing & CSP & delivering via CBD teams.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Category Growth Strategies
• Localize (Develop and deploy) CGS at channel and customer level,
• Category Growth Management
• Align and quantify CVDs to high value shoppers (on & off-line)
• Deliver Insight driven Shelf / e-shelf design
• Own Objective Assortment Optimization & Space Planning (NRM Lever 2&3)
• Innovation
• Alignment upfront to CGS
• Story and fit for channel and customer
• Shopper Insights & Strategy
• Identify the high value shopper through actionable insights
• Create Shopper Marketing plans for Strategic customers and channels
• Customer Management
• Own and develop relationships using Shopper insight for competitive advantage at the point of purchase (on & off-line)
• Visibility
• Define and develop high impact Category Growth Activities
• D4C / D4R Customer & Channel specific / Omni solutions Capability
• Data & Insight across channels
• Key member of internal CoP

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

Skills

Leadership

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.