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Digital Marketing Specialist

IFT CorporationCairo, EG

19 days ago

Job description

Develop and implement high-quality content for Facebook, LinkedIn, Instagram, the company website, and other relevant digital channels, ensuring alignment with brand identity and marketing objectives.

Manage and moderate company social media accounts (Facebook and LinkedIn), ensuring timely responses, content consistency, and alignment with brand voice.

Generate innovative and creative marketing ideas that enhance brand awareness and audience engagement.

Write clear and engaging scripts for video content, interviews, and promotional materials.

Create persuasive, SEO-optimized product descriptions for digital listings and marketing use.

Monitor and analyze campaign performance metrics, providing data-driven insights and recommendations for improvement.

Leverage AI tools to enhance content creation, automate marketing processes, and improve efficiency.

Contribute to the planning, production, and promotion of podcasts aligned with the company’s content strategy.

Collaborate with cross-functional teams to support creative campaign development, including digital storytelling, influencer partnerships, and multimedia projects.

Bachelor's degree in Marketing, Communications, or a related field.

Proven experience in digital marketing, content creation, and social media management.

Strong writing skills with the ability to craft different types of content (e.g., posts, scripts, descriptions).

Familiarity with analytics tools (e.g., Google Analytics, Meta Insights, LinkedIn Analytics).

Proficiency with AI-based content and design tools is a plus.

Experience in podcast production or coordination is an advantage.

Creative mindset, attention to detail, and ability to work in a fast-paced environment.

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Marketing Specialist • Cairo, EG