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Social Media Specialist

Social Media Specialist

SSC HR SolutionsCairo, Cairo Governorate, EG
30+ days ago
Job type
  • Quick Apply
Job description

Key Responsibilities :

  • Manage day-to-day posting across platforms : Instagram, TikTok, Facebook, LinkedIn, and YouTube
  • Develop and implement content calendars in coordination with the marketing team
  • Create, edit, and publish engaging content (text, image, video, stories, reels)
  • Monitor social media trends, hashtags, and competitor activity
  • Interact with followers by responding to comments, messages, and mentions
  • Track performance analytics : reach, engagement, CTR, conversions
  • Collaborate with influencers, content creators, and agency partners
  • Coordinate with the showroom and sales team to highlight promotions, new arrivals, and events
  • Support ad campaigns by providing creative assets and monitoring performance
  • Stay up to date with the latest algorithms, formats, and platform tools

Requirements

Qualifications & Competencies :

  • Deep understanding of digital culture, memes, and viral trends
  • Ability to multitask and meet deadlines in a fast-paced environment
  • Strong communication and collaboration skills
  • Creative eye for design, layout, and brand identity
  • Comfortable being on-camera or directing creators, if needed
  • KPIs & Success Metrics :

  • Follower growth and engagement rate per platform
  • Post reach and video views
  • Conversion from social leads to test drives / sales
  • Consistency in publishing calendar
  • Campaign performance support (paid & organic)
  • Customer feedback and sentiment analysis
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    Social Media Specialist • Cairo, Cairo Governorate, EG