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Performance Marketing Specialist

Performance Marketing Specialist

Metwally LabsCairo, EG
18 days ago
Job description
  • Develop,launch,and optimize paid campaigns across Meta, Google, TikTok.
  • Translate audience insights into strategic targeting and messaging across the customer journey.
  • Monitor key performance indicators (CAC, LTV, ROAS, CTR, etc.) and analyze campaign results to drive decisions.
  • Deliver weekly reports with insights, learnings, and optimization recommendations.
  • Run A / B and multivariate tests on creatives, copy, landing pages, and targeting strategies.
  • 3+ years of hands-on experience in performance or growth marketing, ideally in digital products or subscription-based businesses.
  • Strong grasp of paid acquisition platforms and campaign optimization strategies.
  • Proficiency with tools such as Meta Ads Manager, Google Ads, and Hotjar.
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    Marketing Specialist • Cairo, EG