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Performance Marketing Specialist

Metwally LabsCairo, EG

20 days ago

Job description

Develop,launch,and optimize paid campaigns across Meta, Google, TikTok.

Translate audience insights into strategic targeting and messaging across the customer journey.

Monitor key performance indicators (CAC, LTV, ROAS, CTR, etc.) and analyze campaign results to drive decisions.

Deliver weekly reports with insights, learnings, and optimization recommendations.

Run A / B and multivariate tests on creatives, copy, landing pages, and targeting strategies.

3+ years of hands-on experience in performance or growth marketing, ideally in digital products or subscription-based businesses.

Strong grasp of paid acquisition platforms and campaign optimization strategies.

Proficiency with tools such as Meta Ads Manager, Google Ads, and Hotjar.

Marketing Specialist • Cairo, EG