Key Responsibilities
Content Strategy & Planning
- Collaborate with different teams to develop content calendars tailored to each sub-brand (3DVision, TriScan, 3DVision Education).
- Align content with ongoing campaigns, events, service launches, and educational initiatives.
- Understand brand voice, customer personas, and platform dynamics to craft tailored messaging.
Content Production
Create high-quality written and visual content for social media, websites, emails, printed material, and educational platforms.Write clear, engaging copy for posts, articles, newsletters, scripts, and presentations.Coordinate closely with the videography team to plan and support photo and video shoots.Repurpose long-form clinical or educational content into short, engaging formats (e.g., carousels, reels, stories, snippets).Digital Publishing & Management
Schedule and publish content across platforms (Instagram, Facebook, YouTube, LinkedIn, TikTok, etc.).Maintain an organized digital asset library and content archive.Campaign & Brand Support
Contribute to brand awareness, lead generation, and educational promotion through relevant, creative content.Ensure consistent messaging across all materials in coordination with design and video teams.Analytics & Optimization
Monitor and analyze performance metrics (engagement, reach, CTR, etc.).Recommend and implement content improvements based on insights and trends.Requirements
Experience
Minimum 2 years of experience in content creation or social media management, preferably in healthcare, education, or tech-related fields.Skills
Strong writing, editing, and storytelling skills—both visual and textual.Proficiency with tools such as Canva, Adobe Creative Suite, CapCut, or similar.Solid understanding of social media platforms, trends, and publishing tools.Basic knowledge of SEO and analytics (e.g., Google Analytics, Meta Business Suite).Excellent team collaboration skills—especially with videographers, designers, and campaign managers.Soft Skills
Creative thinker with a proactive, detail-oriented mindset.Strong time management skills; able to juggle multiple priorities under tight deadlines.Comfortable attending shoots, events, and educational setups as needed.Preferred Qualifications
Background or demonstrated interest in healthcare, dental, or digital education content.Familiarity with productivity and content planning tools (e.g., Notion, Google Workspace).Experience with AI tools for ideation and content enhancement (e.g., ChatGPT, Notion AI).