Lead, Prepaid & Hybrid Segments

Purpose of the job

Retaining the prepaid & hybrid customer base in consumer market.

Duties and responsibilities

• Manage, track and report the overall churn in the consumer personal prepaid market to meet the company targets and achieve the budget.
• Understand churn reasons, factors and nature for every value segment of the consumer market.
• Initiate recommendations, propositions and solutions for the overall churn of the personal prepaid market.
• Develop and manage saving programs and campaigns for the different segments of the personal prepaid market.
• Analyze customer loyalty and value and consumer market base behavior.
• Responsible to deliver yearly retention plan to meet the company objectives.
• Monitor the competition offerings and launches to retain and protect the customer base.
• Responsible to design, develop and deliver ATL and BTL retention propositions for the different segments of the personal prepaid market and assess after launch impact.
• Responsible for performing regular proactive retention campaigns.
• Develop, together with customer insight team, churn prediction model.
• Perform revenue analysis for targeted campaigns and assess targeted customers behavior and revenues
• Communicate closely with different commercial departments to respond to customers needs and deliver a positive experience to the targeted customers within the targeted campaigns.

Job specification

Education

Experience

Skills and abilities