Develop and implement trade marketing plans aligned with brand and sales strategies.
Collaborate with sales teams to support key account activities and promotional campaigns.
Supervise and lead the merchandising team to ensure in-store visibility.
Monitor and analyze trade marketing performance, providing insights and recommendations for improvement.
Manage trade marketing budget and ROI tracking.
Train and develop the merchandising team to uphold high standards of retail execution and brand representation.
Requirements :
Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
Excellent command of English.
7+ years of experience in trade marketing, preferably in FMCG / Food Production.
Strong understanding of retail environments and shopper behavior.
Analytical mindset with strong proficiency in MS Excel and PowerPoint.
Ability to work cross-functionally and manage multiple priorities.
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Marketing Manager • Egypt
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