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Trade Marketing Senior Manager

Trade Marketing Senior Manager

Orange EG6th of October City, Egypt
30+ days ago
Job type
  • Quick Apply
Job description

Tasks and Responsibilities

Distribution Coverage (BTLs) :

  • Work closely with GTM Team to select window banner priorities based on retail feedback among all locations per offer.
  • Creating a full segmentation tree per region (WB Posters Flyers) to ensure product and services reach for the right segment.
  • Managing and allocating the needed BTLs, posters, danglers, stickers for POS, Partners and OC Merchants."

Product Visibility (Branding Look & Feel for Orange shops) :

  • Maintain best shops look & feel, and internal branding according to Orange brand guidelines & strategy.
  • Validate each prototype provided by the merchandising agency and check its brand consistency and sales relevance.
  • Weekly visits for Orange shops across Egypt and taking the necessary actions for any findings.

    • Merchandising Operations :

  • Managing the sales stock and reorder keeping safe stock of all printed material.
  • Analyzing the shops usages and providing the needed items quantities within the agreed SLA.
  • Purchasing / production merchandising items, collecting payments and paying vendors.
  • Update merchandising book (monthly) with the latest BTLs materials for offers provided to the Sales Channels
  • Designing and producing the Full Merchandising, Interior and display guide to all sales channels, adapting the guide to suit every channel needs.

    • Branding projects for Shops, POSs & OC Shops :

  • Installation of new OC Signs & lightboxes for POS
  • OB & EXP facades branding
  • Ensuring that the agency or suppliers are on schedule and the job matches the brief.
  • Identifying production and supply difficulties and dealing with any problems.
  • Propose innovative tools, formats, or technologies to enhance in-store engagement.

    • Trade Activation Programs :

  • Managing the engagement and activation of trade partners in executing marketing initiatives, such as product launches.
  • Managing the on ground activations branding in Orange shops and partners.
  • Managing Orange seasonal trade shows (roadshows) to secure agencies commitment and efficiency to reach target.

    • Trade Marketing Budget Efficiency & Supplier Management :

  • Manage the trade marketing budget, ensuring optimal resource allocation and measurable ROI.
  • Oversee procurement and vendor relationships to ensure quality and cost control.
  • Track budget efficiency and contribute to cost-saving initiatives.
  • Manage agencies and third-party vendors for creative, production, and execution.

    • Experience :

    1. Minimum 8 years of experience in the same field.

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    Marketing Manager • 6th of October City, Egypt