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Senior Digital Marketing Specialist
Selah ElTelmeez For Publishing & printingCairo, EG30+ days ago
Job descriptionImplementing and driving campaigns through various media channels and platforms related to social media. Track and analyze the efficiency of the marketing campaigns and issue updates and reports to the digital marketing manager. Assisting with the creation of the core brand with responsibility for ensuring the used materials are up to date and delivered at a high-quality level. Making solid and many good connections, networking and relationships with media influencers we can cooperate and partner with for our marketing campaign. Follow up on and execute weekly / monthly and quarterly social media platform plans as posts and ideas based on marketing strategy. Participate in social media strategy through competitive research, platform determination, benchmarking and messaging and audience identification. Generate, edit, publish and share daily posts that builds meaningful connections and encourages community members to take action. Set up and optimize company pages within each platform to increase the visibility of the company’s social content Keep up-to date with social media trends and best practices, audience preferences. Create editorial calendars and syndication schedules. Enhancing brand awareness within the digital space as well as driving website traffic and acquiring customers. Executing campaigns across a variety of platforms, including Facebook, YouTube, Twitter and LINKEDIN (from planning to campaign objective and budgeting to ad formats). Evaluating competitor’s digital marketing strategies and creating plans to overtake them. Identify trends and insights, and optimize spend and performance based on the insights within the budget. Brainstorm new and creative growth ideas. Collaborate with digital marketing manager to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling.
Qualifications :
- Bachelor’s degree in any field.
- At least 3 years of experience at the same role.
- Communication.
- Negotiation.
- Business Requirements
- Project management
- Planning and organizing.
- Creativity.
- Multitasking.
- Time Management.
- Ability to work under pressure.
- Attention to details.
- Computer Skills.
- Very good in English.
Competencies :
Technical Skills :
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Marketing Specialist • Cairo, EG