Job descriptionDevelop strategies and tactics to get the word out about our company and drive qualified traffic to our front doorDeploy successful marketing campaigns and own their implementation from ideation to executionExperiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysisProduce valuable and engaging content for our website and blog that attracts and converts our target groupsBuild strategic relationships and partner with key industry players, agencies and vendorsPrepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wiselyOversee and approve marketing material, from website banners to hard copy brochures and case studiesMeasure and report on the performance of marketing campaigns, gain insight and assess against goalsAnalyze consumer behavior and adjust email and advertising campaigns accordinglyRequired at least 5 years of experience as a Marketing Manager in electrical appliances companies in the Egyptian market.A sense of aesthetics and a love for great copy and witty communicationUp-to-date with the latest trends and best practices in online marketing and measurementBSc / MSc degree in Marketing or related field