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Marketing & PR Specialist (SaaS)
Talent 360Cairo, Egypt30+ days ago
Job descriptionBachelor's degree in Marketing, Communications, Public Relations, or a related field. From 1to 4 years of experience in marketing & PR Great attention to detail Excellent organizing skills Excellent command of English Proficiency in digital marketing tools and platforms, including SEO, email marketing, and social media management. Understanding of market research techniques and competitor analysis. Excellent writing and editing abilities for content creation, press releases, and marketing materials. Creative thinking and ability to align marketing strategies with the company's brand identity. From Sunday to Thursday ( Hybrid ) Friday & Saturday are off Flexible Hours - 8 Hours Social insurance Medical insurance Transportation allowance Education allowance Access to the Garment IO Subject Matter Expert network for coaching and mentoring Flexible working hours
Garment IO Is looking for a Marketing & PR Specialist to join our team
Job Responsibilities :
- Develop and implement communications strategies to position the company as an attractive international business partner and employer.
- Collaborate with Business Development on market research activities, incorporating product insights into marketing strategies.
- Work with HR on employer branding strategies, ensuring alignment between internal and external messaging.
- Create digital content for the website and social media channels aligned with the company's brand.
- Manage the company’s online presence, focusing on SEO strategies to maximise positive exposure to customers, investors, and talent.
- Implement and optimise email marketing campaigns to engage leads and customers effectively.
- Generate press releases to showcase the company’s news and success stories.
- Cultivate quality relationships with media channels, investors, and stakeholders.
- Plan and execute occasional PR events for brand visibility.
- Maintain the company's professional image through photoshoots and videos.
- Produce marketing & sales materials in collaboration with leadership and sales teams.
- Represent the company in external meetings with clients and investors.
- Analyse marketing performance and use data-driven insights for optimization.
- Ensure consistent brand messaging across all communications.
- Stay informed about industry trends and competitor activities.
- Develop and maintain crisis communication strategies.
Job Requirements
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Marketing Specialist • Cairo, Egypt