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Performance Marketing Lead (Hybrid)

Performance Marketing Lead (Hybrid)

BayanTechGiza, El Omraniya, Egypt
14 days ago
Job type
  • Quick Apply
Job description

Key Responsibilities

  • Lead BayanTech's digital-marketing operation end-to-end : strategy, execution, optimisation, and reporting.
  • Collaborate with & mentor a cross-functional digital team; own hiring, workflows, training, and performance reviews.
  • Plan, co-execute, and co-optimise PPC, paid social, programmatic, and PMAX campaigns.
  • Develop always-on demand-generation funnels for B2B buyers (Google Ads, LinkedIn, Meta, Bing).
  • Oversee CRO, SEO quick wins, landing-page A / B testing, and marketing automation triggers.
  • Build data pipelines & dashboards (GA4, Looker Studio) and present monthly ROI insights to leadership.
  • Act as account manager to handle all brands requirements, deal with change requests, and provide support to Sales, BD, and Marketing teams.
  • Align closely with sales ops to refine SQL criteria, lead scoring, and CRM workflows (Zoho / HubSpot).

Must-Have Skills

  • 7+ yrs B2B digital-marketing leadership with proven SQL / ROI growth.
  • Mastery of Google Ads, LinkedIn Campaign Manager, Meta Ads, remarketing, and GA4.
  • Team-management experience (hiring, coaching, vendor oversight).
  • Strong budgeting, forecasting, and data-storytelling abilities.
  • Solid grasp of SEO / CRO fundamentals & MarTech integrations.
  • Fluent English & Arabic.

    • Nice to Have

    Localization, SaaS, or tech-services background.

    Experience with AI-driven ad tech & attribution models.

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    Marketing Lead • Giza, El Omraniya, Egypt