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Marketing Manager

Marketing Manager

Burger KingCairo, EG
19 days ago
Job description
  • Market Research and Analysis
  • Conduct research concerning the target of market customers and marketing strategies related to OFD’s overall business across all brands and geographies
  • Gather and analyze data such as customer demographics, preferences, needs and habits, in order to identify potential markets and determine the factors affecting the demand of QSR / CD brands’ products
  • Obtain and analyze data such as industry prices, sales, marketing methods and distribution pertinent to OFD’s / brands’ peer groups and conduct a comparative analysis to understand existing gaps and OFD’s / brands’ market positioning, against competitors
  • Conduct market research to determine target market customers and advertising need and monitor market trends and dynamics to ensure that OFD’s / brands’ industry tactics are addressing market requirements
  • Branding Management : Work closely with Operations to ensure proper communication and effective execution
  • Ensure and execute promotional plans for each brand, monitoring where image or brand collateral is displayed or used for commercial purposes
  • Work closely to support the business development and Marketing team for any brand promotional activities / events
  • Provide support in ensuring that all marketing collateral, promotional material and other communication material for marketing and customer attraction are compliant to franchisor branding guidelines
  • Design and implement department strategy and roadmap to support in setting / updating OFD’s strategy
  • Establish department’s plans and provide input to OFD’s goals that support its overall strategic plans
  • Collaborate with managers to identify departments’ required projects to meet future demands
  • Proven Market Research Analysis experience
  • Ability to interpret large amounts of data and to multi-task
  • Strong communication and presentation skills
  • Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
  • Search engines, web analytics and business research tools acumen
  • Familiarity with CRM programs
  • Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
  • Working knowledge of data warehousing, modelling and mining
  • Strong analytical and critical thinking
  • BS degree in, Marketing or related field
  • Master Degree in Marketing or related field is preferred
  • 10 to 12 years of experience in Brand Marketing , with at least 4 years of experience in a senior managerial position
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    Marketing Manager • Cairo, EG