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Marketing Manager
Burger KingCairo, EG20 days ago
Job descriptionMarket Research and Analysis Conduct research concerning the target of market customers and marketing strategies related to OFD’s overall business across all brands and geographies Gather and analyze data such as customer demographics, preferences, needs and habits, in order to identify potential markets and determine the factors affecting the demand of QSR / CD brands’ products Obtain and analyze data such as industry prices, sales, marketing methods and distribution pertinent to OFD’s / brands’ peer groups and conduct a comparative analysis to understand existing gaps and OFD’s / brands’ market positioning, against competitors Conduct market research to determine target market customers and advertising need and monitor market trends and dynamics to ensure that OFD’s / brands’ industry tactics are addressing market requirements Branding Management : Work closely with Operations to ensure proper communication and effective execution Ensure and execute promotional plans for each brand, monitoring where image or brand collateral is displayed or used for commercial purposes Work closely to support the business development and Marketing team for any brand promotional activities / events Provide support in ensuring that all marketing collateral, promotional material and other communication material for marketing and customer attraction are compliant to franchisor branding guidelines Design and implement department strategy and roadmap to support in setting / updating OFD’s strategy Establish department’s plans and provide input to OFD’s goals that support its overall strategic plans Collaborate with managers to identify departments’ required projects to meet future demands Proven Market Research Analysis experience Ability to interpret large amounts of data and to multi-task Strong communication and presentation skills Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office Search engines, web analytics and business research tools acumen Familiarity with CRM programs Adequate knowledge of data collection methods (polls, focus groups, surveys etc) Working knowledge of data warehousing, modelling and mining Strong analytical and critical thinking BS degree in, Marketing or related field Master Degree in Marketing or related field is preferred 10 to 12 years of experience in Brand Marketing , with at least 4 years of experience in a senior managerial position
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Marketing Manager • Cairo, EG