Group Marketing Manager

Responsibilities :

• Design and execute comprehensive marketing strategies to promote polymer products and increase market share.
• Analyze market trends, customer insights, and competitor activities to identify opportunities for growth.
• Align marketing plans with overall business objectives and sales goals.
• Develop and strengthen the brand image of the company's polymer products.
• Craft compelling product value propositions and messaging tailored to target audiences.
• Ensure consistency in branding and communication across all marketing channels.
• Lead the creation of marketing materials, including brochures, presentations, case studies, and technical datasheets.
• Plan and execute multi-channel campaigns, including digital marketing, social media, email marketing, and trade shows.
• Collaborate with internal teams to create educational content and product demonstrations for customers.
• Conduct market research to identify customer needs, preferences, and emerging trends in the polymer industry.
• Utilize insights to develop targeted marketing initiatives and refine product offerings.
• Monitor campaign performance and use data to optimize strategies and improve ROI.
• Partner with sales teams to identify and engage potential customers.
• Build relationships with key customers, distributors, and stakeholders to understand their marketing needs.
• Organize customer events, webinars, and training sessions to enhance product awareness and engagement.
• Work closely with sales to ensure alignment of marketing strategies.
• Provide guidance and training to junior marketing team members.
• Develop and manage the marketing budget for polymer products.
• Allocate resources effectively to maximize impact and achieve campaign goals.
• Develop targeted marketing initiatives and refine product offerings.
• Monitor campaign performance and use data to optimize strategies and improve ROI.
• Partner with sales teams to identify and engage potential customers.
• Build relationships with key customers, distributors, and stakeholders to understand their marketing needs.
• Organize customer events, webinars, and training sessions to enhance product awareness and engagement.
• Work closely with sales to ensure alignment of marketing strategies.
• Provide guidance and training to junior marketing team members.
• Develop and manage the marketing budget for polymer products.
• Allocate resources effectively to maximize impact and achieve campaign goals.

Requirements :