Marketing Research Specialist

Key accountabilities / Main Responsibilities :

• Research & Analysis
• Conduct qualitative and quantitative research to identify market trends, customer preferences, and emerging opportunities in the confectionery & FMCG.
• Analyze competitor strategies, pricing models, and promotional campaigns to provide actionable insights.
• Develop and maintain databases of market and consumer information for strategic planning.
• Consumer Insights
• Design and manage surveys, focus groups, and other tools to collect customer feedback.
• Analyze consumer buying behaviors to identify patterns and preferences.
• Translate insights into actionable recommendations for marketing campaigns and product development.
• Performance Evaluation
• Track and analyze the effectiveness of marketing communication strategies, campaigns, and channels.
• Provide regular reports and dashboards on key metrics, identifying areas of improvement.
• Collaborate with the marketing team to optimize ROI based on data-driven insights.
• Collaboration & Support
• Partner with cross-functional teams including retail, sales, branding, and product development to align research insights with business goals.
• Support the development of communication strategies for product launches, campaigns, and promotional activities.

Technical / Professional Qualifications :