Freelance Media Buyer

Media Buyer will be responsible for developing and implementing effective media buying strategies to achieve marketing and advertising objectives. This role involves strategic planning, negotiation, execution, and optimization of media campaigns across various channels.

RESPONSIBILITIES

• Develop and execute media buying strategies to achieve campaign objectives, considering target audience, budget, and media channels.
• Collaborate with the Digital Marketing Manager to allocate media buyer budget effectively, ensuring alignment with overall marketing goals and objectives.
• Build and maintain relationships with media vendors, negotiating rates and terms to secure optimal placements.
• Monitor campaign performance and make real-time adjustments to optimize reach, frequency, and engagement.
• Manage media budgets effectively, ensuring efficient allocation and adherence to financial targets
• Conducting market research and audience analysis to inform media buying decisions. This includes industry trends, competitor activities, and emerging media opportunities to capitalize on new market developments.
• Collaborate with internal / external teams to develop compelling ad creatives that resonate with target audiences across various media platforms.
• Monitor costs associated with media buying activities and evaluate return on investment (ROI) to ensure optimal utilization of resources and drive maximum value for the organization.
• Collaborate with the Marketing team to align paid and non-paid marketing efforts, ensuring consistency and Collaboration across all marketing channels.
• Stay up to date with industry best practices and new technologies to continuously improve performance
• Generate regular reports on campaign performance, providing insights and recommendations for future optimization.

REQUIREMENTS