Email & WhatsApp Marketing Specialist

Job Summary:

Our client is looking for an Email & WhatsApp Marketing Specialist to help them turn first-time buyers into loyal customers. Youll plan and manage campaigns build smart automations and make sure every customer touchpoint feels personal and on-brand. Your work will play a key role in increasing repeat purchases growing customer lifetime value and keeping their community engaged.

Key Responsibilities:

• Plan write and schedule weekly campaigns across email and WhatsApp.
• Build and optimize automated flows such as: welcome series abandoned cart recovery post-
• purchase recommendations re-engagement / win-back messages
• Create customer segments based on shopping behavior and purchase history.
• Track and report key metrics: open rate click-through rate conversion rate and revenue per
• campaign.
• Work with the graphic designer and photographer to prepare visuals for campaigns.
• Coordinate with customer service to ensure messaging supports the overall experience.
• Regularly test subject lines timing layout and content to improve results.
• Suggest ideas for loyalty and retention campaigns that reflect the brands tone and customer
• needs.

Qualifications :

• 2 years of experience in email and/or WhatsApp marketing ideally in e-commerce.
• Comfortable using tools like Klaviyo Mailchimp Brevo or similar platforms.
• Familiar with WhatsApp Business tools and automations.
• Strong writing skills with the ability to adapt tone for lifestyle and home content.
• Good understanding of segmentation and customer lifecycle marketing.
• Organized independent and able to meet campaign deadlines.

Remote Work :

Yes

Employment Type :

Full-time

Key Skills
Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management
Experience: years
Vacancy: 1