Develop and execute paid marketing campaigns across Google Ads Facebook Ads LinkedIn Ads and other digital platforms.
Optimize campaigns to achieve key performance indicators (KPIs) such as conversion rates cost peracquisition (CPA) and return on ad spend (ROAS).
Conduct A/B testing on ad creatives landing pages and audience targeting to improve performance.
Monitor and analyze campaign performance using tools such as Google Analytics Google Ads Manager Facebook Business Manager and other analytics platforms.
Implement retargeting and remarketing strategies to maximize customer engagement.
Stay updated with digital marketing trends ad platform updates and industry best practices.
Collaborate with creative teams to develop compelling ad creatives and landing pages.
Research competitors and industry trends to identify new growth
Bachelors degree in Marketing Business Analytics or a related field.
Proven experience in performance marketing PPC and paid media campaigns.
Handson experience with Google Ads Facebook Ads Manager LinkedIn Ads and other paid marketing platforms.
Strong analytical skills and ability to interpret data to optimize campaign performance.
Experience with conversion tracking attribution models and marketing automation tools.
Knowledge of SEO CRO and programmatic advertising is a plus.
Key Skills
Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management
Employment Type : Full Time
Experience: years
Vacancy: 1
Performance Marketing Specialist • Cairo, Cairo, Egypt
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