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CNTXT AI
Performance Marketing LeadCNTXT AI • Cairo, Cairo, EG
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Performance Marketing Lead

Performance Marketing Lead

CNTXT AI • Cairo, Cairo, EG
منذ أكثر من 30 يومًا
الوصف الوظيفي

Responsibilities:

Paid Acquisition Strategy & Scaling

  • Own the full paid acquisition strategy across:

  • Meta (Facebook, Instagram)

  • Google (Search, UAC, YouTube)

  • TikTok, Snapchat, and emerging platforms

  • Identify the most efficient channels and scale them aggressively

  • Build a multi-channel acquisition engine, reducing reliance on any single platform

  • Continuously test new channels and formats (influencer performance, affiliate, etc.)

Campaign Execution & Optimization

Launch and manage campaigns end-to-end:

  • Audience targeting

  • Creative testing

  • Budget allocation

  • Bid strategies

Optimize daily based on:

  • CAC

  • CTR

  • CVR

  • ROAS

Run structured A/B tests across:

  • Creatives

  • Messaging

  • Funnels

  • Rapidly kill underperforming campaigns and double down on winners

Funnel & Conversion Optimization

Work closely with Product to improve:

  • App install → signup conversion

  • Signup → first transaction conversion

  • Identify drop-offs across the funnel and implement improvements

Optimize:

  • Landing pages

  • Onboarding flows

  • First user experience (“aha moment”)

  • Align campaigns with high-converting use cases (e.g., “order food via chat in seconds”)

Data, Attribution & Analytics

Own performance tracking and attribution setup:

  • MMPs (AppsFlyer, Adjust, etc.)

  • Pixel & event tracking

  • Build dashboards to track:

  • CAC by channel

  • Cohort performance

  • Retention & LTV

Analyze performance at a granular level:

  • Channel → campaign → ad set → creative

  • Work closely with data teams to improve attribution accuracy

Budget Ownership & Forecasting

  • Manage and allocate a significant monthly marketing budget

  • Forecast growth scenarios based on spend

  • Continuously optimize budget allocation across channels

Balance:

  • Growth speed

  • CAC efficiency

  • Payback period

Creative Strategy & Testing

  • Collaborate with design and content teams to produce high-performing creatives

  • Define clear creative hypotheses and testing roadmap

Drive production of:

  • Static ads

  • Video ads

  • UGC-style content

Identify winning messaging angles:

  • “Chat to order anything”

  • “AI that gets things done

  • Iterate quickly based on performance data

Experimentation & Growth Loops

  • Build and run a structured experimentation roadmap

Test:

  • New audiences

  • New geographies

  • New use cases

  • Explore growth loops such as:

  • Referral programs

  • Incentive-based acquisition

  • Identify scalable, repeatable growth levers

Qualifications

Experience

  • 5+ years in performance marketing / paid acquisition

  • Proven track record managing and scaling large paid budgets

Experience in:

  • Consumer apps

  • Marketplaces

  • Fintech or on-demand platforms

  • Experience scaling from early-stage to growth-stage is a strong plus

Technical & Analytical Skills

Deep expertise in:

  • Meta Ads Manager

  • Google Ads (Search + UAC)

  • TikTok Ads

Strong understanding of:

  • Attribution models

  • Conversion tracking

  • Funnel analytics

Hands-on with tools like:

  • AppsFlyer / Adjust

  • GA4 / Mixpanel / Amplitude

  • Advanced Excel / Google Sheets skills

Mindset & Traits

  • Highly data-driven and analytical

  • Strong ownership mindset — you own results, not just campaigns

  • Fast executor with bias toward action

  • Comfortable working in ambiguity and rapid iteration cycles

  • Curious, experimental, and constantly testing

إنشاء تنبيه وظيفي لهذا البحث

Performance Marketing Lead • Cairo, Cairo, EG