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CNTXT AI
Performance Marketing SpecialistCNTXT AI • Cairo, Cairo, EG
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Performance Marketing Specialist

Performance Marketing Specialist

CNTXT AI • Cairo, Cairo, EG
منذ أكثر من 30 يومًا
الوصف الوظيفي

What You Will Do

Growth Strategy & Planning

  • Own the performance growth plan for B2B (primary) and selected B2C initiatives.

  • Build and maintain the quarterly growth plan: targets, channel mix, budget allocation, and forecast.

  • Define ICPs, audience segments, and messaging hypotheses by vertical/geo; build quarterly testing roadmaps.

Channel Ownership (Paid & Earned)

  • Plan, launch, and optimize campaigns across

  • B2B: LinkedIn Ads, Google Search/YouTube, Meta (awareness), display retargeting

  • B2C: Meta Ads, TikTok Ads, Reddit Ads, Google UAC/App campaigns

  • Own the full execution of paid campaigns: write ad copy, brief or create visuals, build audiences, launch ads, and optimise daily performance.

  • Drive high-intent capture (Search), category education (Video/LPs), and full funnel retargeting.

  • Collaborate with Content to ensure performance campaigns have strong supporting assets (LPs, case studies, one-pagers, videos, ads).

AI-Driven Creative & Workflow Automation

  • Build and manage AI workflows to automate ad creative production, landing page generation, and campaign deployment (using tools like AdCreative.ai, Pencil, MidJourney, or similar)

  • Set up AI-powered creative testing pipelines that reduce production time from weeks to hours while maintaining brand consistency

  • Implement predictive scoring and AI agents to optimize creative before launch, reducing wasted ad spend on low-performing variants

Measurement & Optimization

  • Own CAC, LTV:CAC, MQL→SQL, SQL→Win, ARPU for paid-acquired cohorts; partner with Marketing Ops to reconcile GA4 to HubSpot and build exec-ready dashboards.

  • Implement UTM standards, offline conversions, and CRM integrations to close the loop on pipeline attribution.

  • Continuously optimize budgets toward channels and segments with proven payback and pipeline impact.

Cross-Functional & Vendor Management

  • Work hand-in-hand with the Marketing team, Sales (feedback on lead quality and talk-tracks), and Product/Delivery (use cases, proof points).

  • Manage agencies/freelancers where needed; hold partners to test plans, SLAs, and ROI.

Who You Are

  • Growth marketer with 3–5 years running measurable acquisition; comfortable owning budget and reporting at exec level.

  • Channel expert: LinkedIn, Google, YouTube, Meta, Tiktok, retargeting, and light programmatic; understands when/why to use each.

  • Numbers + narrative: Strong understanding of CAC, payback, LTV:CAC, and cohort analysis, and translate them into clear recommendations.

  • Testing mindset: Hypothesis-driven, disciplined with sample sizing, stat thresholds, and iterative creative development.

  • AI-native operator: Experienced using AI tools to automate creative production, landing page iterations, and campaign workflows; you're excited to experiment with emerging AI ad tech and build scalable, efficient systems.

  • Tooling fluent: GA4, Google Ads, LinkedIn Campaign Manager, Tag Manager, Looker/Data Studio, HubSpot. Preferable knowledge in Reddit Ads, Tag Manager, AI creative tools.

  • GCC context & bilingual ops: Experience in the region; Arabic/English collaboration and QA awareness are strong pluses.

  • Operator DNA: Prioritizes, launches, and learns fast; comfortable in growth-stage ambiguity.

إنشاء تنبيه وظيفي لهذا البحث

Performance Marketing Specialist • Cairo, Cairo, EG