Social Media Manager

Job Description – Social Media Manager

Position: Social Media Manager
Location: Egypt (On-site)
Employment Type: Full-Time

About the Role

We are looking for a creative, data-driven, and hands-on Social Media Manager to join our team in Egypt. This role is responsible for developing and executing social media strategies that increase brand awareness, drive audience engagement, and support business growth across multiple digital platforms.

The ideal candidate combines creativity with analytical thinking, stays ahead of social media trends, and has experience managing brand communities, content calendars, paid campaigns, and performance reporting.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with business and marketing objectives.

• Plan, manage, and maintain content calendars across all social platforms.

• Create engaging content briefs and work closely with designers, photographers, videographers, and copywriters to deliver high-quality content.

• Publish and optimize content across platforms including LinkedIn, Instagram, Facebook, TikTok, X (Twitter), and YouTube.

• Monitor daily community engagement by responding to comments, messages, and mentions in a timely and professional manner.

• Track social media trends, emerging platforms, and competitor activities to identify new opportunities.

• Analyze campaign performance and provide actionable insights through regular reporting.

• Collaborate with Marketing, Product, HR, and other internal teams to support campaigns and business initiatives.

• Manage influencer collaborations and partnerships when required.

• Support paid social campaigns by working closely with the digital marketing team.

• Conduct A/B testing on content formats, posting schedules, and creative approaches to improve engagement and reach.

• Ensure brand consistency across all social channels.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field.

• 4–6 years of experience managing social media for brands or agencies.

• Strong understanding of social media platforms, algorithms, and best practices.

• Experience using tools such as Meta Business Suite, LinkedIn Campaign Manager, Hootsuite, Sprout Social, Buffer, or similar platforms.

• Proficiency with analytics tools including Google Analytics and native platform insights.

• Strong copywriting and storytelling skills in English; Arabic is a strong advantage.

• Experience coordinating content production with creative teams.

• Ability to manage multiple projects and deadlines in a fast-paced environment.

• Strong communication, organizational, and stakeholder management skills.

Preferred Qualifications

• Experience working in technology, SaaS, AI, or high-growth startup environments.

• Experience managing paid social campaigns.

• Knowledge of SEO and content marketing principles.

• Experience with influencer marketing and employee advocacy programs.

• Familiarity with Canva and Adobe Creative Suite is a plus.

What We Offer

• Competitive salary and benefits.

• Opportunity to work with a collaborative and innovative team.

• Professional development and career growth opportunities.

• Exposure to high-impact regional and international marketing campaigns.

• A dynamic, fast-paced environment where creativity and innovation are valued.

If you're passionate about creating engaging digital experiences and building brands through social media, we'd love to hear from you.