Content & Copywriter – PropTech (Real Estate)

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About the Role

Dwelleo is seeking a creative Arabic & English Content & Copywriter to develop compelling marketing content for an AI-powered real estate marketplace.

The role focuses on crafting engaging, high-quality content that drives brand awareness, platform engagement, and lead generation.

The ideal candidate can communicate Dwelleo’s value proposition clearly in both Arabic and English, while adapting messaging to different target audiences across the real estate ecosystem.

Key Responsibilities

Marketing Content Creation

• Write social media captions, advertising copy, and campaign messaging in Arabic and English
• Develop landing page content and marketing materials
• Write property descriptions and promotional listing content
• Produce email marketing campaigns and newsletters

Brand Messaging

• Ensure all content aligns with Dwelleo’s tone of voice and brand guidelines
• Adapt messaging to suit target audiences across different markets
• Collaborate with designers and motion graphics specialists to develop integrated marketing campaigns

SEO & Platform Content

• Write SEO-optimized blog articles and website content related to real estate
• Create content explaining Dwelleo’s AI-powered platform features and digital tools
• Support product marketing with feature announcements, updates, and educational content

Product & Feature Communication

• Translate product features, platform tools, and AI capabilities into clear and engaging content
• Collaborate with product and marketing teams to communicate new features and updates

Content Strategy Support

• Contribute to the content strategy and messaging framework
• Ensure consistency across website content, social media, campaigns, and product messaging

Market & Audience Insights

• Conduct research on real estate market trends, user behavior, and competitor messaging
• Create content that resonates with buyers, renters, brokers, and developers

Qualifications

Education

• Bachelor’s degree in Marketing, Communications, Journalism, Arabic Language, or a related field

Experience

• 3–5 years of experience in copywriting, content creation, or digital marketing
• Experience writing digital marketing and advertising copy
• Experience creating content for real estate, marketplaces, or similar industries is a plus

Preferred Background

• Experience in PropTech, FinTech, AI-powered marketplaces, SaaS platforms, or technology startups is highly preferred

Skills

• Excellent Arabic writing skills (Modern Standard Arabic required)
• Strong English writing and editing skills
• Knowledge of digital marketing copywriting and advertising messaging
• Understanding of SEO content writing principles
• Ability to simplify and communicate technology platforms and AI-driven products clearly

Key Competencies

• Creativity and storytelling
• Strong research and editing skills
• Ability to produce high-quality content under deadlines
• Effective collaboration with marketing and creative teams

Nice to Have (Bonus)

• Familiarity with Saudi dialect and cultural nuances
• Experience writing for Saudi-based audiences or brands