Senior Account Manager- BTL Advertising..

Client Management

• Act as the primary day-to-day contact for a portfolio of client accounts, maintaining strong, professional relationships with client marketing and brand teams.
• Receive client briefs, ask the right clarifying questions, and translate business/marketing objectives into clear internal briefs for the creative and production teams.
• Manage client expectations realistically regarding timelines, budgets, and feasibility of BTL activities (activations, giveaways, booths, events).
• Present creative concepts, cost estimates, and execution plans to clients in a confident and professional manner.

Project &Campaign Management

• Own the end-to-end timeline of each project — from brief receipt, through internal approvals, production, on-
• ground execution, and post-event reporting.
• Coordinate closely with the Production Manager and Operations Manager to ensure on-ground execution
• (booths, staffing, giveaways, signage) matches what was sold to the client.
• Attend key activations, roadshows, or events on ground when required, to ensure delivery matches client
• expectations and to manage any last-minute issues.
• Prepare and manage cost sheets, ensuring each project stays within the approved budget and protects the
• agencys margin.

Financial & Administrative

• Prepare quotations, cost breakdowns, and PO/invoice documentation in coordination with finance.
• Follow up on client payments and outstanding balances in coordination with the finance department.
• Maintain accurate project files, client correspondence, and post-campaign reports for each account.

Business Growth

• Identify opportunities to upsell additional BTL services to existing clients (giveaways, new activation formats,
• additional events).
• Support new business pitches and proposals when required, working with the creative and management team.

Requirements

• Bachelor s degree in Marketing, Business Administration, Mass Communication, or a related field.
• Minimum 3 years of experience in account management, client servicing, or project management within an advertising, BTL, activation, or events agency.
• Proven track record of handling multinational or corporate accounts is preferred (e.g. FMCG, pharma, banking, or telecom clients).
• Hands-on experience with BTL deliverables specifically — giveaways, booth production, activations, and event management — not only ATL/digital campaigns.
• Strong client-facing communication skills in both Arabic and English, written and verbal.
• Excellent organizational skills with the ability to manage several accounts and deadlines in parallel.
• Commercial awareness — comfortable discussing budgets, cost sheets, and margins with both clients and internal teams.
• Calm under pressure, especially during on-ground execution days where issues need fast, practical solutions.
• Proficiency in MS Office (Word, Excel, PowerPoint) for proposals, cost sheets, and reports.
• A valid driving license and willingness to travel to activation/event sites across Cairo and other governorates when needed.