Media Buyer

Job Description:

Potential HR is hiring on behalf of its client, a Marketing Agency specialized in the Restaurants & F&B sector, for a Media Buyer to plan, manage, optimize, and analyze paid social media campaigns across multiple client accounts.

The role requires strong hands-on experience with Meta Ads and TikTok Ads, with a performance-driven mindset and the ability to manage campaigns from strategy and setup through optimization, analysis, and reporting.

Key Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads (Facebook & Instagram) and TikTok Ads.
• Develop media buying strategies based on clients' business objectives, target audiences, budgets, and performance KPIs.
• Manage multiple client accounts and advertising campaigns simultaneously.
• Monitor campaign performance and continuously optimize budgets, audiences, placements, creatives, bidding strategies, and campaign structures.
• Analyze key performance indicators including ROAS, CPA, CPL, CTR, CPC, CPM, Conversion Rate, and Cost per Purchase.
• Conduct audience research and develop targeting strategies including retargeting, Lookalike Audiences, and funnel-based campaigns.
• Build and manage campaigns across different objectives including Sales, Conversions, Lead Generation, Traffic, and Engagement.
• Conduct structured A/B testing across creatives, audiences, offers, placements, and campaign approaches.
• Work closely with Graphic Designers, Content Creators, Account Managers, and other marketing team members to develop high-performing advertising creatives.
• Track advertising budgets and ensure effective allocation of media spend across campaigns and accounts.
• Identify underperforming campaigns, diagnose performance issues, and implement corrective actions.
• Prepare weekly and monthly campaign performance reports with clear insights and actionable recommendations.
• Provide performance insights based on campaign data rather than assumptions.
• Stay updated with changes, trends, and best practices across Meta and TikTok advertising platforms.

Requirements

• 2–3 years of proven hands-on experience as a Media Buyer, Performance Marketer, or similar role.
• Strong hands-on experience with Meta Ads Manager is mandatory.
• Good hands-on experience with TikTok Ads Manager is required.
• Strong understanding of paid social media advertising and performance marketing.
• Solid knowledge of key performance metrics including ROAS, CPA, CPL, CTR, CPC, CPM, and Conversion Rate.
• Experience managing Conversion, Sales, Lead Generation, Traffic, Engagement, Retargeting, and Lookalike Audience campaigns.
• Ability to manage multiple campaigns, advertising accounts, budgets, and clients simultaneously.
• Strong analytical and problem-solving skills with the ability to make optimization decisions based on performance data.
• Good understanding of marketing funnels, customer journeys, targeting, and retargeting strategies.
• Good knowledge of Excel or Google Sheets for campaign analysis and reporting.
• Ability to analyze creative performance and provide recommendations to creative and content teams.
• Previous experience within a Marketing or Advertising Agency is highly preferred.
• Previous experience managing campaigns for Restaurants, F&B brands, Food Delivery, or similar businesses is a strong plus.
• Experience with E-commerce, FMCG, Cloud Kitchens, or local businesses is also preferred.
• Strong attention to detail and ability to manage advertising budgets responsibly.

Working Conditions

• Working Days: Saturday to Thursday
• Day Off: Friday
• Working Hours: 10:00 AM – 6:00 PM
• Location: Maadi Ring Road, Cairo
• Working Model: On-Site