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Senior Digital Marketing Specialist
ustoresCairo, EG15 منذ أيام
الوصف الوظيفيBachelor's degree in marketing, communications, or related field. 3–5 years of experience in a similar role, preferably in home appliances or retail sector. Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, and other platforms. Strong knowledge of social media trends, content best practices, and audience targeting. Excellent communication and storytelling skills. Analytical mindset with attention to detail.
Responsibilities :
- Plan, execute, and optimize paid campaigns on Facebook, Instagram, YouTube, and Google.
- Develop and execute digital marketing campaigns (SEO, SEM, social media, email marketing) to drive traffic and conversions.
- Monitor daily performance metrics, making data-driven decisions to improve performance.
- Manage ad budgets efficiently to ensure maximum ROI.
- A / B test ad creatives, copy, and targeting strategies.
- Responsible for engaging content (static posts, videos, reels, stories) that aligns with our brand identity.
- Write compelling captions and calls-to-action tailored to each platform.
- Manages E-commerce website (titles, descriptions, images), website banners, basic UX updates.
- Handles SEO, Google Ads.
- Manage and schedule daily posts.
Job Requirements :
إنشاء تنبيه وظيفي لهذا البحث
Marketing Specialist • Cairo, EG
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