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Senior Digital Marketing Specialist

Senior Digital Marketing Specialist

ustoresCairo, EG
16 days ago
Job description

Responsibilities :

  • Plan, execute, and optimize paid campaigns on Facebook, Instagram, YouTube, and Google.
  • Develop and execute digital marketing campaigns (SEO, SEM, social media, email marketing) to drive traffic and conversions.
  • Monitor daily performance metrics, making data-driven decisions to improve performance.
  • Manage ad budgets efficiently to ensure maximum ROI.
  • A / B test ad creatives, copy, and targeting strategies.
  • Responsible for engaging content (static posts, videos, reels, stories) that aligns with our brand identity.
  • Write compelling captions and calls-to-action tailored to each platform.
  • Manages E-commerce website (titles, descriptions, images), website banners, basic UX updates.
  • Handles SEO, Google Ads.
  • Manage and schedule daily posts.

Job Requirements :

  • Bachelor's degree in marketing, communications, or related field.
  • 3–5 years of experience in a similar role, preferably in home appliances or retail sector.
  • Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, and other platforms.
  • Strong knowledge of social media trends, content best practices, and audience targeting.
  • Excellent communication and storytelling skills.
  • Analytical mindset with attention to detail.
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    Marketing Specialist • Cairo, EG