Job Title : Social Media Specialist (B2B)
Location : Hybrid
Department : Marketing
Reports To : Operations Manager
Experience Required : 3 – 5 years (B2B focus)
Job Overview :
We are seeking a highly skilled and strategic Social Media Specialist with a strong background
in B2B marketing . The ideal candidate will be responsible for planning, executing, and
optimizing social media strategies across LinkedIn, X, YouTube, and other B2B - relevant
platforms. Your goal is to build brand awareness, drive engagement, and generate high - quality
leads for our clients.
Key Responsibilities :
- Develop and implement tailored B2B social media strategies aligned with client goals.
- Create, schedule, and publish engaging content across platforms, with a focus on Link edIn
and other B2B channels.
Collaborate with content writers and designers to produce high - quality visual and writtencontent.
Monitor, track, and report on campaign performance using analytics tools (e.g., LinkedInAnalytics, Google Analytics, Meta Dashb oards, etc.).
Stay current with B2B social media trends, tools, best practices, and platform updates.Engage with followers, influencers, and relevant communities to foster strong relationshipsand increase visibility.
Coordinate with the performance marke ting team to align organic and paid socialstrategies.
Perform competitor and industry research to inform strategy and identify opportunities.Support lead generation campaigns with content, targeting strategies, and performanceanalysis.
Requirements :
3 – 5 years of hands - on experience managing B2B social media accounts, preferably inan agency or multi - client environment.
Strong portfolio of past B2B campaigns and results.Deep understanding of LinkedIn marketing, including organic growth and LinkedIn Ads .Strong knowledge of B2B buyer journeys and content funnels.Excellent writing, editing, and communication skills in English.Proficiency in tools like Hootsuite, Buffer, Sprout Social, or similar.Experience with analytics tools (LinkedIn Insights, Meta Business Suite, GA4, etc.).Basic knowledge of paid social campaign setup and optimization is a plus.Ability to manage multiple accounts in an organized manner, ensuring content qualityand consistency across platforms.
Strong time management skills and c ommitment to meeting deadlines reliably.Preferred Qualifications :
Experience in B2B sectors such as SaaS , Translation , professional services, ormarketing / consulting.
Familiarity with CRM or marketing automation tools (e.g., Buffer , HubSpot, H ootsuite ,Mailchimp).
Basic design skills using Canva, Adobe Express, or similar tools.