Jobs in Cairo, egypt, egypt

Job Description

We support the Kingdom’s largest and most complex organizations across all industries in delivering Enterprise Transformation with clear mission to support our customers to grow better not just bigger focusing on efficiency and not just effectiveness.

There are more than million Google searches per minute. We're looking for that special someone who intimately understands the value and relationship between SEO and Content Marketing in today’s digital first, connected world.

The SEO and Content Marketing Specialist should have working knowledge and experience with Inbound Marketing concepts, experienced in the B2B (IT Industry) and be well rounded with all digital marketing channels and their interdependencies. The core responsibility will be to expand the digital footprint, awareness, subscribers, and leads of Alnafitha IT. This role requires creativity, attention to detail, and project management skills.

Responsibilities

• Manage both on-page SEO and off-page SEO for the company.
• Manage and improve organic search engine performance and goal setting based on clickthrough rates, traffic, and conversions.
• Stay up to date with the latest trends and changes with SEO and major search engines.
• All Associated steps, including website structure, Technical SEO, keyword analysis, Meta tags, titles, submissions, traffic analysis and rank optimization etc.
• Set and execute strategies to improve the organic rankings and search traffic
• Onsite Optimization related to page titles, URLs, redirects, internal link structures, SEO Copy Editing, sitemaps review / maintenance
• Keyword research to identify and discover new targeting keywords and explore content strategy
• Monitor, track, and analyze ranking performance on an ongoing basis, and optimize SEO campaigns as necessary
• Manage & report SEO performance and optimization efforts on an ongoing and ad-hoc basis
• Work with a team to develop and execute site migration, content, and redirect strategies for large and complex websites
• Skilled in competitive analysis and identifying strategies to facilitate our clients in reaching the top of their industry
• Provide SEO analysis and recommendations on the structure of websites and web pages
• Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
• Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
• Work with our copywriters and developers to implement through short- and long-term content marketing campaigns.
• Responsible for identifying and executing opportunities to improve our company’s content's search rankings for key terms.
• Contribute to blog on an ongoing basis to support and promote your offering and to attract site visitors through search, social media, and email subscribers.
• Create content marketing resources (English and Arabic) to drive leads, subscribers, and awareness (examples include blogs, case studies, SM content, ad copies …etc.).
• Drive copywriting / messaging webpages across multiple business units, including shared pages, industry-specific microsites, and product pages.
• Convince others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team, and others will rely on your work every single day.

Requirements

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