Senior Media Buyer

The Media Buyer is responsible for planning, purchasing, and optimising paid media campaigns across digital platforms to generate qualified leads and support the company’s marketing objectives.

This role involves strategically selecting media channels, negotiating ad placements, managing advertising budgets, and continuously improving campaign performance to maximise return on investment (ROI).

Campaign Strategy & execution :

• Develop and implement data-driven media buying strategies aligned with marketing objectives and target audiences.
• Plan, launch, and manage lead generation campaigns across Google Ads, Meta (Facebook & Instagram), and other platforms such as TikTok and LinkedIn.
• Research and identify the most suitable media platforms and audience segments to maximise results.

Campaign optimisation :

Budget Management :

Performance Analysis & Reporting :

Lead Management & Coordination :

Market Insights & Innovation :

Vendor & Platform Relations :

Key Competencies :

1- Analytical Thinking

2- Negotiation Skills

3- Budget Management

4- Communication

5- Adaptability

6- Tech Savviness

Requirements

Benefits