Senior Growth Marketer

Build and optimize our marketing funnel from the ground up. This role is about precision, data, growth, and project management. You’ll be responsible for ensuring our funnel tracking is accurate, our leads fit the right ICP, and our conversion rates improve across inbound and partner-driven channels. You’ll also play a key role in planning efficient marketing activities that drive pipeline through digital campaigns, events, and co-marketing efforts.

RESPONSIBILITIES

• Funnel Tracking & Reporting : Set up and maintain dynamic performance tracking dashboards (HubSpot or equivalent) to measure funnel across stages from awareness to Sales Qualified Leads.
• ICP & Lead Management : Build and maintain high-quality lead lists that align with our ICP. Ensure all leads in HubSpot are properly enriched, qualified, and categorized with a healthy structure.
• Website Conversion Optimization : Review and optimize forms, landing pages, and overall user experience to increase conversion rates from website engagement to demo bookings.
• Organic Ranking : Oversee SEO, AI search optimization, and marketplace listing strategies to improve visibility and rankings.
• Demand Generation Campaigns : Drive qualified leads and pipeline growth through inbound marketing, ads, in-person events, webinars, outbound campaigns, and partner channels - some of which you’ll own end-to-end, while others will be delivered with support from the wider marketing team
• Sales Alignment : Collaborate closely with sales to ensure leads are properly qualified, handoffs are smooth, and reporting between marketing and sales is aligned.
• Event & Webinar Support : Plan and execute marketing campaigns to drive registrations, attendance, and SQLs from events and webinars.
• Partnership Channel Development : Build and optimize partner-driven lead generation programs, referral tracking, and co-marketing attribution
• Marketing Operations : Manage marketing tech stack, lead scoring models, and automated nurturing sequences for different lead types and lifecycle stages
• Growth Strategy : Experiment with new demand generation channels and tactics to scale pipeline and revenue impact.

REQUIREMENTS