Performance Marketing Manager

About the Role

We are seeking a highly skilled Performance Marketing Manager to lead both inbound and outbound marketing campaigns across multiple platforms for multiple clients of Division50. This role blends strategic thinking, creative direction, and hands-on execution. You will manage the entire campaign lifecycle from client onboarding and strategy development to optimization, reporting, and client growth initiatives.

You’ll be responsible for driving results through paid media, outbound channels, and data-driven targeting. The ideal candidate moves fast, communicates clearly, and delivers exceptional results with a strong focus on performance and client satisfaction.

Key Responsibilities

1. Strategy and Planning

• Develop and execute inbound and outbound marketing strategies tailored to each client’s Ideal Customer Profile (ICP) and goals.
• Select the most effective platforms for each campaign — including Google, Meta (Facebook & Instagram), TikTok, Snapchat, and LinkedIn.
• Plan and manage outbound campaigns using LinkedIn, email, WhatsApp, and phone outreach.
• Create campaign roadmaps with objectives, KPIs, timelines, and deliverables.
• Identify target audiences, define data requirements, and source accurate prospect lists based on buying intent and campaign goals.

2. Creative Direction and Copywriting

3. Campaign Execution and Optimization

4. Lead and Data Management

5. Client Communication and Reporting

Build and maintain strong relationships to ensure long-term client satisfaction and retention.

Requirements

Nice-to-Have

Benefits