Brand Senior Manager

Job Scope

• Senior-Level Marketing Leadership : Typical candidate must have at least Five years of experience as a Brand Senior Manager or Senior Marketing Manager at an international company.
• Project and Brand Operations : H ands-on role in organizing and managing product and brand projects. This includes overseeing the entire lifecycle of a marketing initiative, from concept to execution and analysis.
• Celebrity Endorsements : S uccessful history of cooperating with local celebrities for endorsement deals. This indicates a need for strong negotiation, relationship management, and a clear understanding of how to leverage a public figure's brand to drive consumer interest.
• Traditional Media and Mobile Media : Experience in managing campaigns on Local TV and OOH (Out-of-Home) media is crucial. The requirement for a "strong relationship with Media".
• Team Management : You must have at least five years of experience managing a marketing team
• Leadership : Responsible for mentoring, guiding, and overseeing a group of marketing professionals.
• Professionalism and Communication : Emphasizing the need for strong interpersonal skills and the ability to build and maintain professional relationships.

Requirements

• A bachelor's degree in marketing, Business, Communications, or a related field is typically required. A Master's degree is often preferred.
• Professional English skills for both speaking and writing to effectively communicate with international partners and stakeholders.
• Strong leadership and team-building skills.
• Excellent strategic thinking and analytical abilities.
• In-depth knowledge of all aspects of marketing, including digital marketing, content marketing, SEO, social media, and traditional advertising.
• Exceptional communication and interpersonal skills.
• Proficiency with marketing analytics tools (e.g., Google Analytics) and other marketing software.
• Ability to manage multiple projects and work effectively under pressure.
• Creative and results-driven mindset.