Lead, Mass Segment

Purpose of the job

Responsible for driving growth across Oranges Mass Segment through innovative offers, data-driven insights, and cross-functional execution. Leads proposition development, product performance, and customer value initiatives to enhance reach, engagement, and profitability.

Duties and Responsibilities

• Tracking and reporting of the mass segments daily, weekly, and monthly recharge performance to ensure alignment with KPI targets
• Assist in executing segment strategies and propositions to drive base engagement and product usage
• Support end-to-end execution of product launches and tactical campaigns, including cross-functional coordination and follow-ups
• Conduct analysis of customer behavior, trends, and product usage to identify actionable insights and growth opportunities
• Coordinate with internal departments to ensure smooth rollout of segment activities and accurate implementation
• Perform post-launch monitoring, reporting, and follow-up actions to enhance ongoing performance and communication

Job specification

Education

Bachelors degree in Business, Economics, Marketing, or a related field.

Strong analytical and numerical skills.

Good command of Excel and PowerPoint

Strong attention to detail, with the ability to interpret and visualize data clearly.

Experience

0-2 years of experience preferably in telecom or fin tech