Content Marketing Leader

Job Description

Are you a creative and strategic thinker with a passion for storytelling? We are searching for an experienced Content Marketing professional to join our dynamic team. As a Content Marketing, you will play a vital role in developing and executing our content strategy to drive brand awareness, engage our target audience, and generate leads.

• Develop and implement a comprehensive content marketing plan that aligns with our overall marketing objectives
• Create high-quality, engaging, and relevant content across various platforms including blogs, social media, website copy, email campaigns, case studies, and more
• Collaborate with internal stakeholders to identify and understand target audience personas and develop content that resonates with them
• Conduct thorough research on industry trends, competitor analysis, and customer insights to inform content strategy
• Manage the content calendar ensuring timely delivery of content while maintaining consistency in tone of voice and brand guidelines
• Optimize content for SEO to improve organic search rankings and increase website traffic
• Analyse key performance indicators (KPIs) such as engagement metrics, conversion rates, and lead generation to measure the effectiveness of content marketing efforts
• Stay up-to-date with industry best practices and emerging trends in content marketing to continuously improve our strategies

Requirements

Benefits

Requirements

Bachelor's degree in Marketing, Communications or related field (Master's degree is a plus) Proven experience in content marketing or related roles with a strong portfolio showcasing successful campaigns Excellent writing skills with the ability to create compelling and persuasive copy across different formats Familiarity with SEO best practices and keyword research tools Adept at using various analytics tools to track performance metrics Strong project management skills with the ability to handle multiple projects and meet deadlines Ability to collaborate effectively with cross-functional teams and communicate ideas clearly Passionate about staying ahead of industry trends and continuously learning Preferred University : GUC / AUC / MIU / BUE / TKH