Develop and execute data-driven digital marketing strategies across Google Ads, Meta, TikTok, and other paid channels.
Optimize campaigns for ROAS, CPA , and conversion rates to maximize performance.
Oversee SEO, email marketing, and affiliate partnerships to drive organic and paid traffic.
Analyze customer data and campaign performance to improve funnel conversion and retention.
Manage budgets, track KPIs, and create reports with actionable insights.
Collaborate with creative, product, and sales teams to align marketing efforts with business goals.
Requirements
5-7 years of experience in performance marketing (preferably in E-Commerce) .
Expertise in Google Ads, Meta Ads, TikTok, and programmatic advertising.
Strong analytical skills with experience using Google Analytics, GTM, and attribution models.
Hands-on experience with SEO, CRM / email marketing, and conversion rate optimization (CRO).
Proficiency in Excel, Looker Studio , or other BI tools for performance reporting.
Ability to manage budgets effectively and scale marketing efforts profitably.
Strong communication and project management skills.
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Digital Marketing Manager • Cairo, Cairo Governorate, EG
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