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Senior Branding and Digital Marketing Manager - Technology Sector

Senior Branding and Digital Marketing Manager - Technology Sector

700AppsCairo, Cairo Governorate, EG
30+ days ago
Job type
  • Quick Apply
Job description

We are seeking a dynamic and experienced Senior Branding and Digital Marketing Manager to lead our brand strategy and digital marketing efforts in the fast-paced technology sector. You will play a key role in shaping the brand's voice, positioning, and digital presence to drive customer engagement, lead generation, and long-term growth. This role requires a mix of creative vision, data-driven strategy, and hands-on execution.

Brand Strategy & Development

  • Define and execute brand strategy aligned with company vision, mission, and goals.
  • Lead the evolution and consistency of brand identity across all digital and offline touchpoints.
  • Collaborate with internal stakeholders to align messaging across product, sales, and customer experience teams.
  • Develop brand guidelines and ensure adherence across the organization.

Digital Marketing & Campaign Management

  • Plan and manage multi-channel digital marketing campaigns (SEO / SEM, email, social, content, influencer marketing, paid media).
  • Optimize marketing performance using analytics and A / B testing tools.
  • Develop and lead go-to-market strategies for product launches and tech innovations.
  • Manage the digital marketing budget, ROI, and KPIs.

    • Content & Creative Direction

  • Oversee the creation of compelling content for web, social media, email, blog, and video platforms.
  • Manage internal and external creative teams to ensure high-quality, on-brand deliverables.
  • Craft narratives and campaigns that clearly articulate the value of complex tech solutions.

    • Team Leadership & Collaboration

  • Lead, mentor, and develop a team of marketing.
  • Collaborate closely with sales, product, and customer success teams to ensure brand consistency and marketing alignment.
  • Build relationships with external partners, agencies, and industry influencers.

    • Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field; MBA is a plus.
  • 7+ years of experience in branding and digital marketing, preferably in the technology. Proven success in building and executing digital campaigns that drive measurable results.
  • Strong knowledge of digital tools (Google Ads, LinkedIn Ads, HubSpot, GA4, SEMrush, etc.).
  • Excellent leadership, communication, and project management skills.
  • Ability to translate complex technical technology products into clear, compelling messaging.
  • Creative thinker with a strategic mindset and a data-driven approach.

    • Preferred Skills :

  • Experience in Saudi  tech marketing (consultation – E-service portals -AI)
  • Familiarity with AI-driven marketing tools and automation.
  • Knowledge of UX / UI best practices and web design fundamentals.
  • Global brand management experience is a plus.

    • Benefits

  • Competitive salary and bonus structure
  • Flexible working arrangements
  • Opportunities for career advancement
  • Collaborative, innovative work environment
  • Access to cutting-edge marketing tools and technologies
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    Digital Marketing Manager • Cairo, Cairo Governorate, EG