Account Manager (Digital Marketing)

Job Purpose :

The Social Media Account Manager is responsible for leading the strategic and operational execution of client social media portfolios. They oversee all aspects of content planning, campaign management, reporting, and performance optimization for a set of key clients. The Manager acts as the primary liaison between clients and the internal agency team and plays a critical role in building trust, identifying growth opportunities, and delivering campaign excellence.

This leadership role balances strategic oversight with hands-on execution, mentoring junior staff while aligning with broader client business objectives.

Key Responsibilities :

Client-Facing Responsibilities :

• Act as the lead contact for assigned clients, owning the relationship and ensuring proactive communication.
• Set strategic social direction and content calendars aligned with client objectives and brand tone.
• Present and defend campaign strategies, reports, and performance insights.
• Lead monthly / quarterly business reviews and performance analysis meetings.
• Identify upselling and cross-selling opportunities (e.g., influencer campaigns, media boost budgets).

Team Collaboration :

Leadership and Mentorship :

Reporting Line :

Operational Tasks :

Requirements

Required Qualifications :

Desirable Skills :