Acquisition Manager (incl. Digital Acquisition)

SWATX is in search of a dedicated Acquisition Manager to spearhead our efforts in client acquisition through innovative and effective strategies, both in traditional and digital channels. This role will play a crucial part in enhancing our market presence and engaging potential clients. The Acquisition Manager will work closely with marketing and sales teams, ensuring that acquisition campaigns are data-driven and aligned with our business objectives.

Responsibilities :

• Develop and execute comprehensive acquisition plans that align with business strategies and goals.
• Oversee all acquisition channels, including digital marketing, SEO, PPC, social media, and email campaigns.
• Analyze market trends, customer insights, and competitor strategies to inform acquisition tactics.
• Track performance metrics and KPIs, making data-driven decisions for continuous improvement.
• Collaborate with cross-functional teams to ensure seamless integration of marketing campaigns with sales initiatives.
• Optimize the customer journey and conversion process to maximize lead generation and client acquisition.
• Manage budgets and allocate resources effectively to maximize ROI on acquisition activities.
• Cultivate relationships with external partners and vendors to enhance acquisition efforts.

Requirements