Social Media Specialist(B2B)

Job Title : Social Media Specialist (B2B)

Location : Hybrid

Department : Marketing

Reports To : Operations Manager

Experience Required : 3 - 5 years (B2B focus)

Job Overview :

We are seeking a highly skilled and strategic Social Media Specialist with a strong background

in B2B marketing .

The ideal candidate will be responsible for planning, executing, and

optimizing social media strategies across LinkedIn, X, YouTube, and other B2B - relevant

platforms.

Your goal is to build brand awareness, drive engagement, and generate high - quality

leads for our clients.

Key Responsibilities :

Develop and implement tailored B2B social media strategies aligned with client goals.

Create, schedule, and publish engaging content across platforms, with a focus on Link edIn

and other B2B channels.

Collaborate with content writers and designers to produce high - quality visual and written

content.

Monitor, track, and report on campaign performance using analytics tools (e.g., LinkedIn

Analytics, Google Analytics, Meta Dashb oards, etc.).

Stay current with B2B social media trends, tools, best practices, and platform updates.

Engage with followers, influencers, and relevant communities to foster strong relationships and increase visibility.

Coordinate with the performance marke ting team to align organic and paid social

strategies.

Perform competitor and industry research to inform strategy and identify opportunities.

Support lead generation campaigns with content, targeting strategies, and performance

analysis.

Requirements :

3 -5 years of hands - on experience managing B2B social media accounts, preferably in

an agency or multi - client environment.

Strong portfolio of past B2B campaigns and results.

Deep understanding of LinkedIn marketing, including organic growth and LinkedIn Ads .

Strong knowledge of B2B buyer journeys and content funnels.

Excellent writing, editing, and communication skills in English.

Proficiency in tools like Hootsuite, Buffer, Sprout Social, or similar.

Experience with analytics tools (LinkedIn Insights, Meta Business Suite, GA4, etc.).

Basic knowledge of paid social campaign setup and optimization is a plus.

Ability to manage multiple accounts in an organized manner, ensuring content quality

and consistency across platforms.

Strong time management skills and c ommitment to meeting deadlines reliably.

Preferred Qualifications :

Experience in B2B sectors such as SaaS , Translation , professional services, or

marketing / consulting.

Familiarity with CRM or marketing automation tools (e.g., Buffer , HubSpot, H ootsuite ,

Mailchimp).

Basic design skills using Canva, Adobe Express, or similar tools.